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Nike Pantone 11s dominance in the victory over a strong opponent after another established. For example, as a rising star, Nike has faced tremendous pressure Adidas. The company is its founder – German Adi Dassler (Adi Dassler) named, is the world’s oldest sporting goods manufacturer. On the 11th Olympic Games in 1936, an outstanding African-American athlete Jesse Owens running shoes foot one stroke to win four gold medals. Since then, as the world’s best track and field shoes, Adidas thriving for decades. 1972, the first available start selling Nike Pantone 11s shoes. Over the next 20 years, gradually Nike Pantone 11s Adidas completely eaten lunch. Today, Adidas’s sales in the United States ranked only 4, was Nike’s far behind them. Where is the problem then?
Adidas footwear marketing director Eric Liedtke said: “Adidas designer in the design of sports shoes, do not know who the potential buyers are not familiar with the customer, and this is the crux of Adidas: it has been in the manufacture of good shoes, but substandard consumer tastes. “For example, jordan 11 pantone introduced its unique ClimaCool ventilation system, this new technology allows the entire athletic footwear industry very impressed, but sales are flat light, apparently because the color and style too monotonous. Liedtke said: “Adidas by world renowned brand of high quality and durable, but charming enough.” As a marketing strategy, the company has specially invited customers to seek their views, they asked some children, said: “If someone wearing Adidas participate party, they will haunt where? “answered the children wearing Adidas shoes, the boy would mix together in a pile boy girl talk, but they are nothing to wear Nike Pantone 11s for sale boys and girls together.
Nike Pantone 11s influence in football and Adidas have a larger gap. Adidas is the World Cup, European Cup sponsors, and to provide the World Cup, European Cup, Champions League, Bundesliga and other events with the ball, and the Adidas contract stars, among them, David Beckham, Messi, Kaka, Xavi, Villa so the popular star, and Adidas sponsor Real Madrid, AC Milan, Liverpool, Chelsea, Bayern’s football giants, Nike wants in football than Adidas also need to pay a lot of effort.
As the saying goes, “The waves pushed forward waves.” Nike victory over former opponents also had to face the challenges emerging out of the sporting goods company. In the past 10 years, Pantone 11s for sale ‘s market share has been steadily growing. When sports shoes manufacturers to seize the youth market, yet the market positioning of new balance in middle-aged consumers. New Balance is very aware of their customer base. From its inception, the company has never deviated from population statistics. Meanwhile, the new balance is not a listed company, so do not withstand the pressure from Wall Street stock market. It can get rapid development is not surprising.
A question every athlete must face is how to overcome self, to maximize their potential. And in order to remain invincible in the fierce competition in the market, Nike pantone 11s also needs to be careful consideration of this issue.